Digital technology has arrived and it is here to stay.
What is not digital nowadays? The definition of what digital means continues to change over time as new technologies, user devices, methods of interaction with other humans and devices enter the domain of research, development and market launch. It’s tempting to look for simple definitions but to be more meaningful and sustainable, digital should be seen less as a thing and more as a way of doing things, creating value in the processes that execute a vision of experiences.
In general, humans experience the world analogically (the opposite of digitally). Vision, for example, is an analog experience because we perceive infinitely smooth gradations of shapes and colours. Most analog events, however, can be simulated digitally. Similarly, another new sense – “designating a virtual, computer-mediated counterpart of an object that exists in the real world”- covers such entities as digital negatives, digital shopping carts and digital ink. And today digital technology makes a dramatic entrance centre stage of the theatre scene.
Spotlight on projection mapping
Projection mapping first came to prominence through guerrilla advertising campaigns sponsored by big companies to promote their products. Also, video jockeys for electronic musicians used this to elevate their craft by syncing their music with visuals. Later on, artists also employed video projection as an avant garde way of expressing their creations. In most of these, projection mapping is usually done in a large scale by projecting scenes on the sides of buildings. Recently this is being used in more diverse ways than people can imagine.